Maximise your revenues with exclusive content and paid subscriptions
On MYM, stories and locked posts are an essential lever for monetising your audience. This in-depth analysis reveals proven methods for turning your exclusive content into a source of recurring revenue. By combining pricing strategies, audience segmentation and technical optimisation, discover how to double your earnings while building community loyalty.
Technical optimisation of locked content
Prioritise the types of content to be monetised
You've got content to spare, but not all of it deserves to be behind a padlock. 🤑 What's the key? Sorting out what attracts really your audience. Photos, videos, text... each format has its own seductive power. For example, short videos (under 30 seconds) generate 2x more conversions than traditional photos, according to a MYM study from 2023.
💡 Pro tip: Test the free teasers in your stories to give a taste of the premium content. A blurred extract or a trailer creates instant excitement!
But be carefulpremium content optimisation can't be improvised. Here's a comparison to help you make sense of it all:
| Type of content | Average commitment | Conversion rate | Recommended frequency |
|---|---|---|---|
| Exclusive video (10-30s) | 24% | 15% | 3-4/week |
| Personalised photo | 18% | 9% | 5-7/week |
| Interactive text (polls, MCQs) | 12% | 6% | 2-3/week |
🚨 Pitfalls to avoid Don't lock everything up! Keep 60% of free content to build loyalty, and reserve the best 40% for subscribers.
Mastering Advanced Privacy Settings
The privacy settings MYM are your secret weapon. 🛡️ Did you know that limiting access to a specific geographical area (geolocation locked content) can increase subscription requests from 20%? Example: offer a "special Paris" story only to subscribers in the region - it creates local buzz!
🔑 Three technical tips ignored by 80% of designers:
1. Time lock : A story available for 4 hours max = urgent action
2. Tiered access Unlock additional media after X interactions
3. Private messages for a fee : Respond to comments with exclusive content
🌍 Case study: A designer boosted her income by 35% by combining geolocation locked content (for local events) and interactive quizzes.
Don't forget to adjust your privacy settings MYM according to trends. In summer, 'holiday' content works best in real time, while in winter, indoor tutorials are a big hit.
Automate Subscription Management
Managing subscribers, scheduling posts, analysing stats... It's a lot? 😅 Fortunately, the programming publications MYM exists to save the day. Using tools like Later or Buffer, schedule your locked stories for the times when your audience is most active (spoiler: between 7pm and 10pm on weekdays).
📊 Here's how to optimise your routine:
– Performance story analysis : Check your stats every 3 days to adjust formats
– Automatic alerts : Receive notification when a subscriber reacts to paid content
– Pre-written messages : Send personalised thank-you notes after every purchase
🚀 Bonus: Use the dynamic call-to-action in your stories. A simple "Swipe to unlock 🔓" placed at the right time can make your conversions jump 40%!
✨ Example: A creator multiplied his subscribers by 2 by automating his responses and programming "surprise" content every Friday evening.
To sum uppremium content optimisation on MYM is a blend of technical strategy and creativity. By playing with the privacy settings MYMthe geolocation locked content and theperformance stories analysisYou turn every interaction into a revenue opportunity. And with the programming publications MYMYou'll save time for what really matters: connecting with your community. Ready to go to the next level? 😉
Advanced monetisation strategies
Advanced monetisation strategies
Are you fed up of earning three times nothing with basic posts? 😤 The real magic happens when you combine MYM subscriptions, locked content and a dash of creativity. Ready to turn your fans into die-hard supporters? Here's how to mix these ingredients for explosive revenue. 🚀
Subscription Bundle with Exclusive Content
Imagine selling a gourmet menu rather than just a coffee ☕ the bundling subscriptions MYMis the art of packaging your premium content in irresistible offers. The idea? Offer several levels of premium access with graduated benefits. For example:
– Level 1 Access to locked stories + 1 exclusive post/week
– Level 2 Preview content + private messaging
– Level 3 : Personalised videos + participation in your next projects
💡 Tip: Create a publication calendar balanced to keep attention. Alternate between free content (teasers, anecdotes) and locked content (tutorials, confessions).
| Day | Free content | Content Locked |
|---|---|---|
| Monday | My morning routine" video teaser | Full version (15min) 🔒 |
| Wednesday | Casual photo + interactive question | Answer in private story 🔒 |
| Friday | Audio extract of a song | Exclusive clip + lyrics 🔒 |
Follow with content packages limited-time collections ("Summer Pack" 🌞 or "Holiday Special" 🎄). Your subscribers love collections - give them the impression of completing a series!
Loyal Subscriber Reward System
A creator loyalty programmeIt's like giving sweets 🍬 to those who stay in your world. The more they interact, the more they win :
– Cumulative points for each like/comment on your locked posts
– VIP badges ("Super Fan", "Élite Club") with special benefits (discounts, shoutouts)
– Private competitions : The most active win video calls or physical gifts
🎁 Example of rewards:
- 100 points = Access to a secret story
- 500 points = 20% discount on next subscription
- 1000 points = Collaboration on a post
Use the premium access levels to segment your audience: new visitors see 30% of your content, loyal visitors see 100%. The result? A race for exclusivity that boosts renewals. 💰
Cross-Collaborations between Designers
Why fight alone when you can form a team of superheroes? 🦸♀️🦸♂️ Les monetisation partnerships between complementary creators (e.g. a sports coach + a nutritionist) works every time:
1. Organise live common locked ("Fitness & nutrition challenge")
2. Create a duo pack (subscribe to both accounts = -30%)
3. Share your audiences via cross-teasers
| Creator 1 | Creator 2 | Monthly Income |
|---|---|---|
| Fitness (50k subscribers) | Nutrition (40k subscribers) | +1500€ 🚀 |
| Mode (30k subscribers) | Travel (35k subscribers) | +1200€ ✈️ |
👉 Case in point: Marie (cooking) and Léa (decorating) have launched a "Perfect Dinner Workshop" 🍽️✨. Their bundle includes 5 locked recipes + 5 decorating tutorials. The result? 800 extra subscribers in 2 weeks!
To sum up...
- Bundling subscriptions MYM = Selling the dream in a pack 🎁
- Creators loyalty programme = Turning likes into gold 💎
- Monetisation partnerships = Multiply income effortlessly 🤝
The secret? Mix these strategies like a pro. Test content packagesadjust your premium access levelsand see what makes your community tick. And don't forget: every fan is an unknowing wallet... it's up to you to make them want to open up! 😉
The strategic exploitation of stories and locked posts on MYM requires a data-driven and creative approach. By combining accurate analysis of user behaviour with a high-perceived-value content offering, creators can turn their audience into a sustainable source of revenue. Take action today by testing these methods with a MYM business account.
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